Purple Sport is a division of Purple Interactive, a UK-based full-service new media company. One of the team's earliest sports projects was to help IBM produce the first-ever official site for Wimbledon in 1995. In addition to the sports business, Purple Interactive delivers dynamic e-business models to many industries in both the private and public sectors. Our customer portfolio includes, for example, BAA (British Airports Authority), Barclays Bank, Granada (television), Honda, ISTD (Imperial Society of Teachers of Dancing), Ladbrokes, National Power and Ziff Davis. Whatever your new media needs, Purple has the experience, creativity, software development and project management expertise to deliver the most powerful and cost-effective web solution for your business.