The stock trading competition, for example, allows logged-in website visitors to trade players and teams based on their current trading 'value' – a value based on the competition's internal supply and demand – and thereby to accumulate fictional profits. Each visitor sees a snapshot of his or her portfolio, showing the currently available 'funds' to spend on new bids to buy more stock. Separate screens help visitors to assess bids and offers, and to see their profit ranking amongst other visitors. The most profitable player is the winner, to whom special merchandise may then be awarded.

Given that most spectators regard sports as entertainment, few sports websites do enough to keep visitors entertained with fun activities. With Purple Sport Entertainer, your site will be stickier and more satisfying, ensuring users return to your site time and again.